Marketing in the Nonprofit Sector: Lessons from Blood Cancer United’s Chief Experience Officer

Marketers are grappling with how to make their strategy feel more impactful and human in 2025, but in the nonprofit world, that challenge comes with the added pressure of limited budgets and expansive missions. For Lynn Godfrey, Chief Experience Officer at Blood Cancer United, the solution lies in staying intentional, deeply segmenting audiences, and adapting quickly in a constantly evolving landscape.

Industry BlogsSetup - marketing matchmakersOctober 15, 2025healthcare industry, nonprofits, non-profitsComment