CMO Spotlight: Celebrating Impactful Marketing Leaders
Nominate a Standout Marketer. Honor Their Leadership. Empower Our Community.
The CMO Spotlight is a platform to celebrate outstanding marketing leaders (CMO, SVP, VP) at the helm of leading brands who have positively impacted the industry. We ask for your help identifying these exceptional individuals who have achieved remarkable results and inspired and guided others to succeed.
We are looking for individuals who are forward-thinkers and strategic leaders in the marketing world. Those who have brought about significant changes in the way we approach marketing and engage with our audiences. We want to recognize their achievements and allow them to share their journey and insights with the broader community.
If you know someone who embodies authentic marketing leadership, has set an example of success, and paved the way for others, we encourage you to nominate them. Nominating them could lead to a CMO Spotlight feature, or even a Marketing Innovator Industry-specific feature.
This is a chance for leaders in the marketing community to showcase their unique journey and share the experiences that have influenced their approach and helped shape the future of marketing.
CMO Spotlight FAQs
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This series is not just for senior-level marketers. This is for the community of marketers - to inspire people and to show the different paths it takes to get to the top.
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The CMO Spotlight content is distributed on our website (Setup.us) and on social media channels including LinkedIn, Twitter, and YouTube. Some of the most recent CMO Spotlights have been getting 10,000+ views on all the platforms combined.
Not only is Setup able to connect with marketers worldwide through social media, but also through blog posts and our monthly newsletter.
The interview will be used for multiple pieces of content including (click each link to access an example):
Compilation video in our “Marketer Mashups” Series
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Here are the sample questions that will be asked during the interview:
Background/Leadership
Tell me about what your company does, what your role is there, and a brief synopsis of your career path that led to your current role.
What advice do you wish you had gotten earlier in your career, or would you give someone starting a marketing career?
I believe everyone has a superpower. What is yours?
Where do you find inspiration for your team?
What are the values you demonstrate as a leader or look for in others?
Setup helps marketers thrive by bringing them together with the best people and resources. This often means that Setup connects brands with marketing agencies that can fill gaps in capacity or capability. We have a unique perspective on that relationship because we live in the space between brands and marketing agencies. We want to understand more about your experience with marketing agencies.
Agencies
How do you work with marketing agencies today?
What marketing functions would you typically outsource to an agency, and what functions would you feel should be held closely within your company?
Results
How do you show the value of marketing to the rest of the company?
Which campaign or program in a current or past role taught you the most, either because it was a flop or a huge success?
Fun
What is a quote, book, movie, or band that inspires you?
Other than your family, where do you find joy outside of work?
What brand (that you have never worked on) do you most admire and why?
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The interview will take 30 minutes, however, we like to book 45 minutes to allow for a few minutes of banter before and after the recording. Click here to schedule a time
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There is no cost to participate in the CMO Spotlight.
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Click here to see the full listing, with the most recent CMOs at the top.