After over 20 years in the agency marketing world, Rhonda Beckmann, the SVP, Growth of Setup, shares her advice about what it takes to work in sales. In my career, I have discovered what separates the everyday salesperson from top-tier growth talent. It's not always a strategy that can be articulated, as most are just being their authentic selves. However, these inherent qualities are what make them stand out:
Read MoreOur Industry Blog series is an informative cheat sheet to know what industry leaders are focusing on across verticals. Although every audience and product is different, the lessons we can learn and implement from one another will help elevate strategies, services, and business. We wrote about the top 10 lessons from this year in a blog, and here they are summarized in an infographic.
Read MoreOur Industry Blog series is an informative cheat sheet to know what industry leaders are focusing on across verticals. Although every audience and product is different, the lessons we can learn and implement from one another will help elevate strategies, services, and business. These are the top 10 lessons from marketing leaders in 2023 that we’ve gathered across industries from Sports Marketing to Manufacturing and more.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Efrat Ravid, the Chief Marketing Officer at Quantum Metric, to discuss her approach to rejection, her transition from engineering to marketing, and more.
Read MoreWith the holiday season in full swing, the Retail industry is heavily on the mind. As a part of our Industry Blog series, we interviewed Angela Johnson, the Chief Innovation Officer at edible, about her thoughts on the Retail space, and what trends she is noticing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.
Read MoreSetup CEO, Joe Koufman, virtually sat down with David Reid, the Chief Technology and Marketing Officer at NOV to discuss the importance of immersing yourself in the business, how to adapt your business during trying times, and more.
Read MoreAlthough we have covered the Manufacturing industry in the past, we spoke with some marketing leaders Andrea Arnold, the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon, Sector Marketing & GTM at Jabil, to get the latest updates and news.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Jaclyn Ruelle, the VP Head of Brand at Papa Johns, to talk about the impact that a positive attitude can have on an organization, lessons she learned from an impactful campaign, and more.
Read MoreAt Setup, we conduct frequent Agency Assessments where we interview Client partners and Agency teams to assess the strengths, weaknesses, opportunities, and threats of our Agency partners. It really helps shine a light on why our partners are so awesome, but it also gives us insight into what Clients are prioritizing in their partnerships and what helps retain a happy and effective Staff.
Read MoreIn our latest industry feature exploring the Travel and Tourism industry, Kelly Chartre, the VP of Marketing at Fox World Travel, and Martin Stoll, the CEO of Sparkloft Media share their observations and insights.
Read MoreAngela Voss, the CEO of Marketing Architects, shares her human centric values, details Marketing Architect’s “All-Inclusive TV” offering, breaks down advice for marketers who want to advance in their careers, and more in this Partner Feature.
Read MoreAt Setup, we regularly interview marketing leaders from different industries ranging from Healthcare to Entertainment. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.
In our latest feature exploring the Technology industry, Co-Founder and CEO of ReaLift LLC, Ronald Dod, shares his observations and insights.
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