4 Unique Black Friday Stories You May Not Have Heard

Since its ”humble” beginnings in the 1950s, Black Friday has cemented itself into our yearly festivities. People prioritize it, gather together, and camp out just to await the special deals that will define their holiday experience. This tradition is a day created for and centered around consumers and consumerism.

We all know Amazon sales soared, but which brands were the unsung heroes of Black Friday? What did we learn from their creative deals?

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Marketing? Who Needs It?

It’s a no brainer that marketing is the least important department in the C-suite. They’re like the appendix or the wisdom teeth of the body - useless, take up too much space, and cost a fortune to maintain or remove. With their booze and their boisterous personalities, it’s no use funding a department that makes strategic decisions solely based on fluffy, unsubstantial metrics.

If you’re still on the fence and find “value” in marketing, below is just the beginning of what is an endless list of unforgivable and unnecessary burdens marketing bestows on companies. Here is why marketing is ruining your business…

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5 Tips to Prepare Marketers for an Annual Performance Review

Whether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.

This is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?

Here are five tips to keep in mind when preparing for an annual performance review…

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