#MarketersBreakfast - Fostering Human Connection

At Setup, we love to facilitate environments where people can network and embrace themselves freely, so our #MarketersBreakfast for August 2022 was all about “Getting Back to the Basics to Find Human Connection.”

At this breakfast, no one was a stranger.

With a balance of attendees from both marketing agency and brand leadership teams, the breakfast consisted of open networking and an “improv” activity led by Setup’s Marketing Manager, Madeline Evans, who is actively teaching and performing improv professionally in Atlanta.

Setup News/EventsSetup - marketing matchmakersAugust 30, 2022#MarketersBreakfastComment

Setup Partner Feature | Capitol Media Solutions

JT Hroncich, the Managing Director at Capitol Media Solutions, shares how CMS serves as a tool for both marketing agencies and clients who need media planning and buying, but do not have the budget for a dedicated media department or person. He also shares how he leads his company as a leader, with trust and respect. Read more about Hroncich and CMS…

Setup Partner FeatureSetup - marketing matchmakersAugust 24, 2022agency featureComment

What Do Clients Look for in Marketing Agencies?

At Setup, we live in the world between marketing agencies and brands, connecting the two and consulting them on how to work effectively together. In any partnership, it’s important to understand and articulate the expectations one group has of another.

The following list includes five notable traits marketing leaders from Great Clips, Atlanta Hawks, Randstad, CrowdStreet, and NCR expect from their marketing agency partners.

4 Lessons Brands Taught Us When They Became “Cool”

Fashion trends are cyclical in nature, constantly going in and out of style. There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. The strategies these once undesirable brands used to thrust themselves into the fashion spotlight are applicable to marketers everywhere.

Here are four takeaways from notable brands' marketing campaigns that have impacted their resurgence:

Marketing Industry/TrendsSetup - marketing matchmakersAugust 16, 2022marketing trendsComment

5 Ways Marketers Get C-Suite Buy-In

Proving marketing’s value to other departments or the C-Suite can seem like a futile effort. When there is a disconnect across departments and a marketing campaign’s KPIs are vanity metrics, the first touchpoints in a long running brand awareness ploy, or the foundation of what’s to come - it can be hard for the C-Suite to see the full picture to get on board.

That’s why we reached out to marketing leaders from Danone, LEARFIELD, RE/MAX, Stratasys, and Invesco for answers on how they team up with their company’s leaders to get C-Suite buy-in and financial support.

Marketing Industry/TrendsSetup - marketing matchmakersAugust 9, 2022C-Suite, marketing valueComment

CMO Spotlight - Laura Trotter | Equifax

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Setup CEO, Joe Koufman, virtually sat down with Laura Trotter, the Chief Marketing Officer of the USIS Division of Equifax to share how she values and maintains her relationships, how her superpower helps her rebound from failure, and more.

CMO SpotlightSetup - marketing matchmakersAugust 2, 2022CMO SpotlightComment