“Nobody gives a sh*t about your resume,” Joe Koufman, CEO and Founder of Setup blatantly stated in an interview with Hard Corps marketing.

What does this mean and how can job seekers best stand out?

Marketing Career AdviceMadeline EvansAugust 25, 2020marketing career path, interview, career paths, career developmentComment

Form Your Tribe of Supporters

Joe Koufman, CEO and Founder of Setup, shares the key steps behind building, nurturing, and maintaining a strong business network.

The Power of LinkedIn

LinkedIn is increasingly becoming a valuable social media platform for business professionals to connect, network, and grow. Although the pandemic has led to challenges for LinkedIn’s own ad revenue and employees, the potential it offers to alert job seekers of trends or connect professionals with one another is incomparable.

How can users best optimize the platform?

Marketing Industry/TrendsSetup - marketing matchmakersAugust 11, 2020LinkedIn, Social Media, networkingComment

What Marketers Can Learn from the TikTok Boom?

With the video capabilities of the beloved Vine platform, the sharing capabilities of Facebook, and the meme capabilities of Twitter, TikTok has other social platforms running scared (and even attempting to create worthy competitors like the failed Lasso and the upcoming Reels).

What can marketers learn about consumers from TikTok’s speedy rise?