How to Evaluate Your Agency Partner’s Performance

The average agency-client relationship lasts less than three years. Agency “breakups” generally happen when an advertising agency fails to communicate, respond, or provide results to their clients. However, sometimes clients stay with an underperforming agency. This is because hiring a new agency is a labor-intensive (and sometimes costly) process that involves countless pitches, endless planning, and tedious RFPs.

How can marketing leaders most effectively navigate evaluating their agency partners?

Marketers Toolbox - Awario

Monitor your brand’s popularity and stay engaged with consumers with Awario - a web monitoring program that tracks brand conversations and social mentions. Staying engaged can lead to brand awareness and potential leads.

#MarketersToolboxSetup - marketing matchmakersApril 26, 2019#MT - MarketingComment

SEO Tips for 2019

In 2019, marketers can no longer rely on outdated SEO strategies like keyword stuffing (artificially inflating keyword density), exact match domains, backlinking, or uploading different pages for every keyword variation to increase organic traffic and SERP (search engine results page) ranking.

Since there is an influx of new SEO marketing strategies every year, Senior SEO Manager, Doug Cooper, from the SEO experts at Swarm Agency, highlighted the essential search engine tips and tricks to help marketers’ content shine in 2019.

Marketing Industry/TrendsSetup - marketing matchmakersApril 23, 2019SEOComment

#MarketersToolbox - Writing Tools for Marketers

Content creation and copywriting is a reflection of a brand’s quality and promise. If you’re a writer for social media, blog content, website formatting, or even an account manager writing emails…make sure you plan, edit, collaborate, and write your copy in the most effective way possible by using these writing tools.

#MarketersToolboxSetup - marketing matchmakersApril 19, 2019#MT - Social Media, #MT - MarketingComment

Game of Thrones: A Case Study on Marketing to Millennials

If there’s a case study in how to create a comprehensive marketing strategy for a specific generation - that case study is Game of Thrones.

Think about it. This premium cable television show - which has over 30 main characters and takes place in an alternate fantasy universe with magic and dragons - executes the driving principles behind UX, authenticity, community building, digital marketing, storytelling, personalization, and more in its millennial-focused marketing strategy. So, what lessons can marketers learn from Game of Thrones?

Marketing Industry/TrendsSetup - marketing matchmakersApril 16, 2019Comment

Marketers Toolbox - Tailwind

Improve your Instagram and Pinterest presence by planning more strategically and analyzing performance results using Tailwind.

#MarketersToolboxSetup - marketing matchmakersApril 12, 2019#MT - Social MediaComment

How to Avoid Insensitivity in Marketing

Marketing in a multicultural landscape is inherently difficult. With so many perspectives to consider, brands often miss the mark in marketing campaigns.

Besides, offending consumers leads to hefty costs dealing with social media backlash, public relation nightmares, a decrease in followers, and loss of brand credibility and loyalty.

How can brand marketers avoid cultural insensitivity in campaign advertising?

Marketing Industry/TrendsSetup - marketing matchmakersApril 9, 2019Comment

#MarketersToolbox - For the Effective Marketing Team

Waiting on approvals for briefs, creatives, and processes can be a drag. These collaboration tools can ease communication processes to make marketing and overall company execution easier and more effective.

#MarketersToolboxSetup - marketing matchmakersApril 5, 2019#MT - Marketing, #MT - CollaborationComment

Which Marketer Rules on April Fool’s?

Over the years, there have been some brand hoax standouts that have certainly gained traction and stopped audiences in their tracks, but how do popular brands like Burger King and Netflix keep up? Which brands consistently wow us, compelling us to click that “share” button? Which brands lost their touch?

Marketing Industry/TrendsSetup - marketing matchmakersApril 2, 2019April Fool's DayComment

3 Unbelievably Easy Tips to Solve All Marketing Relationship Challenges!!

You won’t believe what the secret sauce is to making your agency-client relationships perfect!

Setup - marketing matchmakersApril 1, 2019Comment