Advancements in AI over the last few years have shifted customer expectations. With all of this power and access, however, comes more responsibility on marketers to lead with intention and care. Explore the biggest shifts in High-tech + Innovation and how marketing leaders can act accordingly.
Read MoreWhen it comes to picking an agency, chemistry between brands and agencies is often overlooked in the selection process, but it’s one of the biggest indicators of long-term success. Yes, you need a business partner with the right capabilities and experience, but when it comes down to the final candidates, chemistry is what truly sets long-term partners apart.
Read MoreAt Setup, we’ve had the privilege of speaking with some of the most influential women in marketing over the years—leaders who are driving change and making an impact in their organizations and beyond. Here’s what we’ve learned from their stories.
Read MoreGreat marketers never stop learning—so how are you investing in your team’s growth? From leadership coaching to AI-driven innovation, this blog explores the most effective professional development strategies to keep your marketing team sharp, engaged, and ahead of the curve.
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