Sensitivity in Brand Messaging During a Crisis

During a time of crisis, the last thing a consumer needs is a brand pushing a product into their face. At the same time, while brands need to be more empathetic and understanding, the last thing they should do is fall silent.

At the risk of sounding tone deaf, here are four things to think about before scheduling that post…

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Virtual Marketing: In-person To Online Marketing Events

With the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one.

Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”

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