With the rise of impossible meats, popularity of cannabis induced meals, consumer interest in health-related products, and focus on sustainability efforts - consumer priorities are changing at an alarming rate.
Setup™ consulted marketing leaders from prominent food and beverage companies like The Coca-Cola Company, Auntie Anne’s, and more to get an inside look into marketers’ priorities / trends for 2020 in the food and beverage industry.
Read MoreHow often have you heard someone or even had the thought, “Millennials…” under your breath with a scoff. Whether it’s happening consciously or not, the oldest millennials are well into their late 30’s and aren’t the stereotypical media crazed teen texting during dinner…
While each generation certainly has their pros and cons, what are the common misconceptions that make marketers turn a blind eye? And what opportunities are marketers missing out on with some demographics?
Read MoreContent creation establishes your brand, influences marketing strategy and campaigns, emphasizes your brand values/message, and displays your digital marketing capabilities/product offerings. In this cluttered marketing world where the consumer is given an endless list of companies to choose from, creative content may be the very thing that diversifies your company.
If you do have your content marketing calendar set, more power to you and your marketing efforts. Even still, take a look at our content checklist to be sure you have covered all of your bases!
Read MoreSetup saw incredible growth in 2019 - from rebranding to serving agencies all over the nation, Joe Koufman, CEO and Founder of Setup, shares 10 notable highlights from the successful year!
Cheers to a prosperous and more involved 2020 - forever onward and upward!
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