The annual SPARKsouth conference aims to benefit college students looking to build a career in digital marketing. The day focuses on career development with insights from expert panelists, mentor pairings, keynote speakers, networking opportunities, interviewing skills, and marketing career planning.
Representatives from brands and agencies served in panels and gave an overwhelming amount of helpful advice. Continue reading for their key tips.
Read MoreSetup is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.
This particular breakfast was unique in that Setup CEO, Joe Koufman, presented the results of a Marketing Relationship Survey that Setup has been conducting since early May to understand marketers’ relationships with their agencies. Continue reading for the key insights…
Read MoreAt its core, the Activate conference was all about how to activate company growth by pairing technology with marketing strategy. In today’s cluttered, chaotic marketing landscape, the playing field is finally level. The little guys can outshine the big guys if they’re smart… and that’s an exciting prospect.
To illustrate the lessons I learned from Activate, I’ll need to borrow an equation from Ann Handley, Chief Content Officer at MarketingProfs and author of Everybody Writes to tie together my takeaways from each speaker:
Data x Listening X Instinct = YASSSSSS
Read MoreSetup is dedicated to bringing together marketers from established brands and top marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that not only facilitates mixing and mingling but explores a topic that is intriguing and relevant to senior marketers.
Read MoreThe world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…
Read MoreAs matchmakers for brands and agencies and true masters of connection, Valentine’s Day is by far the most important holiday for Setup. We celebrated by hosting one of our ever-popular Marketer’s Breakfasts.
Unlike past Marketer’s Breakfasts with themes such as customer experience, creativity in the workplace, or data measurement - this particular event was focused on “speed-dating.”
Read MoreSetup is dedicated to bringing together marketers at established brands and top marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that not only facilitates mixing and mingling but explores a topic that is intriguing to senior marketers.
The Global Director of Digital Product Strategy & Experience Design, from InterContinental Hotels Group (IHG) began the discussion by sharing insights from her 15 years focusing on exceeding customer expectations. Here are some tips…
Read MoreSetup gathered some of the most brilliant marketing minds from agency partners to distinguished brands like Delta Air Lines, Equifax, Worldpay, Turner Classic Movies, and Mizuno USA, among others to discuss this quarter’s Marketer’s Breakfast theme: Creativity.
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